11.25.2008

How To Stand Out Today

Hat tip to Piers Fawkes for featuring this video in today's PSFK. As he points out, the ultra-sanitized, hyper-digitized world of today gives rise to messages and images that seem too polished.

By returning to a true art form -- stop-motion animation -- Tobias Stretch makes a distinct statement. An authentic expression which rendered one of my colleagues (a fine artist in his own right) "speechless."

It is refreshing to know that other than the software required to stitch together the stills, this video was created by hand.

The authenticity expressed in this piece can teach us lessons about the ways the brands we represent can be recognized. Being honest, pure and raw in expression will set you apart from the digitalia everywhere else.

Radiohead - Weird Fishes - by Tobias Stretch

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